Despite the amount of competition, Facebook remains as the social network. With over 1.3 billion monthly active users, there’s no denying that Facebook is just as popular as ever. And it’s a platform that definitely shouldn’t be ignored. We recently started pushing one of our client’s company. Facebook have proven to be one of the best allies for businesses like mine and individuals who want to increase their online presence or gives sales a jolt.
The problem, however, is getting noticed when roughly 1,500 posts can come through a user’s news feed each day. That’s why it’s of the utmost importance to master Facebook, which you can do by following these 10 tips. Not only will it make you stand out from the crowd, these tips can also increase the experience of your community.
1. What’s the Competition Doing?
There’s nothing wrong about scoping out your competitors or similar businesses – just as long as you’re not stealing any copyrighted material. By doing a little exploring you have the chance to see what tactics are and are not working. For example, do the followers of your competitors like posts that share videos or do they prefer infographics? How often are they posting? Is there Welcome Tab?
If you want to see what the competition is doing on Facebook all you have to is go to www.Facebook.com/search and then select the ‘Pages’ option. Once there, you can search for competitors or industry keywords. If you can’t locate the Facebook page of a competitor, head over to their website and see if there is link to Facebook on the website. .
2. Understand Your Demographic
Some people may get a bit concerned over the fact that there are a lot of demographic options on Facebook that can be used to target your audience. How exact can these demographic options get? Well, you can discover the following about your audience:
- Life Events
By knowing this information you can then create content that your demographic would be interested in and would be willing to share with others.
3. Use Visuals
In case you weren’t paying attention, images are good for business. This exactly breaking news either. Over the last several years there has been research after research that has proven just how powerful images can be. For Facebook, it has been found that photo posts receive 39% more interaction. Even more eye-opening is the fact that photos account for 93% of the most engaging posts. Furthermore, posts that contain images receive 53% more likes, 104% more comments and 84% of click-throughs than compared to posts that just contain text.
4. Use a Call-to-Action
What do you want your followers to do after you post something to Facebook? Do you want them to Like, Share or Comment? State clearly what you would like your fans to do. For example, if you want them to watch a video you just uploaded, then don’t be afraid to tell people that. Just keep in mind that you don’t want to be too pushy. People don’t want those spammy-appearing posts that bombard you with demands of Liking or Sharing. Not only will people ignore, block or remove your Facebook page, you may even get into trouble for some shady practices.
5. Post at the Right Time
If you want to make certain that your audience sees your status or content, you’ll have to discover the best days and times to post on Facebook. Typically, the end of the week is a safe bet. Research has shown that engagement rates are 18% higher on Thursdays and Fridays. However, if you want something more specific, HubSpot has found that the best times to post are between 1pm to 4pm with Wednesdays at 3 pm being the peak time. As for the worst times, it’s been found that weekends and before 8 am and after 8 pm aren’t ideal times to post on Facebook.
6. Engage Your Audience
If you’re looking for a simple and effective way to engage with customers than look no further than just start by asking a question. It’s been found that posts that contain a question generate 100% more comments. Just be sure to ask questions that have a short or limited response. For example, if you’re in the travel industry than you could ask your fans where their dream destination would be during the summer.
Another popular and proven tactic to increase engagement is by running a contest. 35% of fans want to participate in contest – which sparks creativity and activity among Facebook users by giving away a product relevant to your brand or sharing the winning image from a fan. You can use Wildfire, North Social, Strutta, Woobox, ShortStack or Votigo to create and run contests.
7. Follow the 70/20/10 Rule
The 70/20/10 rule isn’t exactly new in the the business world and leadership development, but it’s become a proven technique for Facebook posting as well. The idea is pretty simple. You want your posts to be varied and broken down in the following ways:
- 70% of posts add value to your business and increase brand recognition.
- 20% of posts should be shared content or ideas from others.
- 10% of posts should be promotional – announcing new products, contests, etc.
By following this rule you’re making sure that your posts aren’t too promotional and are keeping your fans engaged with differing content that they’ll enjoy or find informative. It can also help you create a content calendar so that you have a schedule on what to post.
8. Be Emotional
Yes. It’s perfectly acceptable to get emotional on Facebook – within reason, of course. Why? Because science has proven that emotions are contagious on Facebook. That means that cheerful posts can make people happy and angry tangents could get people worked up. Posts that illustrate your excitement or frustration are shared more often and can boost engagement.
If you want to go further with your emotions, make use of emoticons. Posts that contain emoticons are shared 33% more often, increase comments by 33% and 57% more likes than posts than posts that don’t don’t use emoticons.
9. Run a Targeted Ad Campaign
While you can make the most out of all of the free services that Facebook provides, that can only get you so far, no matter how outstanding your content is. If you spend just a little bit of money on Facebook advertising you’ll have a better chance at reaching your demographic. This means that if you have a 23-year old male who enjoys playing Halo and lives in Chicago, then you could create ads that would grab their attention. From there, you can engage your fans, friends of your fans and even people who aren’t fan yet by creating engaging posts that interests them.
10. Make Use of Insights
Facebook also has a handy analytics feature known as Insights. And you should be using this free and powerful tool regularly. Insights gives you the ability to view information like the amount of people who have interacted or viewed your page. You also have access to the demographics of these people and where they came from. You can even see how effective that Like button has been working out on your website.